Strategy is a series of decisions. But what does a strong strategy look like? At Amazon, the Press Release + Frequently Asked Questions (PRFAQ) framework is used to decide what opportunities or changes to pursue from a vision, mission, and strategy point of view.
A PRFAQ is not just a six-page document. It is an artifact teams use to discover, debate, and decide on a strategy and a vision.
What this essay explores
- Use PRFAQs to discover, debate, and decide on strategy, vision, and mission.
- Use written narratives to expose gaps and develop a coherent strategic story.
- Run reviews that focus debate on an initiative’s merits, not authority or presentation skills.
- Separate strategic decisions from feature lists, project plans, and detailed specifications.
- Judge a PRFAQ by clearer priorities, alignment, business outcomes, and valuable lessons.
Key takeaway
In this post, Marcelo Calbucci pulls back the curtain on Amazon's PRFAQ process, one of the best tools for crafting strategy.
