Topic

Strategy

How strong product teams read where the world is heading, place deliberate bets, and turn a clear point of view into a plan people can act on.

Competitive differentiation is poison

Why the most common strategic advice is pulling your focus to the wrong thing.

Mar 19Strategy

Great strategy gives you permission to say "no"

Poor strategy turns every shiny object into a distraction. Great strategy makes it easy to stay ruthlessly focused.

Dec 11Strategy

Building AI products competitors can't match

How do you win when everyone has access to the same AI models?

Sep 25AI

Your product team doesn’t need a “North Star Metric”

Although North Star Metrics can work for some products, they often fall short of being the "guiding light" teams need. Let's look at why.

Apr 3Strategy

The secret to defining and communicating a strong strategy

In this post, Marcelo Calbucci pulls back the curtain on Amazon's PRFAQ process, one of the best tools for crafting strategy.

Mar 13Strategy

An alternative to OKRs: How to set and achieve ambitious goals

Strategy & roadmapping is hard, but the most common failure mode for teams is execution. Teams often know where they want to go in the long-term, but struggle to get there. In this post, we discuss why goal setting is so hard and how to more consistently set and achieve ambitious goals.

Oct 2217 min readManaging Teams

How to set and achieve ambitious goals

A guide to developing your most important skill

Oct 22Strategy

Strategic Thinking for Product Managers

The best strategic thinkers understand the future outcomes that they're working towards and make decisions that have the highest likelihood of achieving those outcomes. They predict the future, then make it so.

Nov 2718 min readStrategy

The Anatomy of a Pivot

This is the story of how my company shifted our strategy. In hindsight, these strategic choices make neat little business cases. In the moment, they are messy, non-obvious, and require a dizzying mix of skepticism and exuberance.

Jun 1213 min readStartups

The Product Strategy Stack

In this Reforge essay, Zainab Ghadiyali (ex-Airbnb and Facebook) and I describe "The Product Strategy Stack", a tool you can use to define clear strategy and assess your progress.

Mar 1825 min readStrategy

The Entertainment Value Curve

Successful mobile video apps aren’t just viewing experiences, they are social experiences. Hollywood had mastered a classic formula for content creation, but now that formula has changed.

Mar 1419 min readMarkets & Competition

How To Build Antifragile Companies

This is a pivotal time for executives and entrepreneurs. As we start to relax social distancing, each and every company will face a reckoning — quickly, we'll be able to separate the resilient from the walking dead.

May 2812 min readStrategy

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