Topic

User Research

5 essays tagged User Research.

The best prototypes get thrown away

Two failure modes are quietly killing the promise of AI prototyping. Both come from the same misunderstanding.

May 21User Research

Turn product guessing into product validation

AI-powered prototyping turns the product development process into a thinking tool, not just a delivery pipeline.

May 14User Research

Confidence engineering: Why your onboarding is probably too short

We added 22 steps to our checkout flow and conversion jumped 40%. Why the goal isn't minimal friction—it's maximum confidence at the moment of decision.

Dec 18User Research

Data-driven prototyping using Reforge Build

Product teams need prototypes that are tools, not toys. Learn how to level up your prototypes using a data-driven approach.

Nov 12User Research

You might be doing user research wrong

An important truth about user research questions and a guide to getting better answers

Apr 17User Research

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