Topic

Design

The craft of shaping useful, thoughtful product experiences—and developing the taste to recognize them.

Taste is a skill, not a gift

Everyone’s saying taste is essential in the age of AI. What exactly is it, and how can you develop yours?

Confidence engineering: Why your onboarding is probably too short

We added 22 steps to our checkout flow and conversion jumped 40%. Why the goal isn't minimal friction—it's maximum confidence at the moment of decision.

Dec 18Design

Design-driven prototyping with Figma Make

From blank page to working prototype in 30 minutes. No design skills required.

Dec 4Prototyping

Take your AI images to the next level

A guide to writing prompts to generate AI images that don't look so... um... AI generated.

Jul 13Design

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