Topic

Product

Essays on the craft of product management—sharpening your instincts for discovery, hard calls, and shipping work that moves the metrics that matter.

Product Delivery.

The ability to work with a cross-functional team to quickly and iteratively deliver product improvements that achieve established goals.

Oct 15Career

Product Definition.

The ability to define requirements, functionality, and context in a clear, actionable form that enables humans and agents to deliver the right product.

Oct 7Product

Product management is not optional

Some extraordinary product companies have few PMs. Some dysfunctional ones do too. What’s the difference?

Oct 1Product

AI doesn't make your job easier.

Building software has never been cheaper. Doing product management well has never been harder. AI didn’t take the PM job — it exposed the one we should have been doing all along.

Jun 9Product

How to stop tokenmaxxing and cut AI spend 10x

Three fixes to reduce token burn and improve ROI.

Jun 4AI

The product lifecycle is broken

Writing software now costs less than writing about it — and that changes everything.

Apr 10Prototyping

Building AI products: Lessons from Productboard Spark

A detailed look at how one team navigated the hard calls: figuring out where AI actually fits, shipping ahead of customers, and building quality through rigorous evaluation & iteration.

Jan 29AI

Confidence engineering: Why your onboarding is probably too short

We added 22 steps to our checkout flow and conversion jumped 40%. Why the goal isn't minimal friction—it's maximum confidence at the moment of decision.

Dec 18Design

The spec is dead, long live the spec!

Prototypes are the new specs and specs are the new.... source code?

Jul 31Prototyping

How AI is supercharging every phase of the PM lifecycle

AI is not just changing the products we build; it's reshaping how we build them. For product managers, this is less like a threat and more like rocket fuel for our capabilities.

Jul 10AI

How to work like an AI-first PM

Prototypes are the new PRD... use vibe coding to write better specs and build better products.

Apr 27Product

Your product team doesn’t need a “North Star Metric”

Although North Star Metrics can work for some products, they often fall short of being the "guiding light" teams need. Let's look at why.

Apr 3Strategy

The secret to defining and communicating a strong strategy

In this post, Marcelo Calbucci pulls back the curtain on Amazon's PRFAQ process, one of the best tools for crafting strategy.

Mar 13Strategy

Tool Augmented Generation: 2025 is the year AI learns to use your product

As a product builder, you need to stay ahead of the AI curve. In this post, I discuss where AI is going and how to keep your product at the frontier.

Dec 19AI

Strategic Thinking for Product Managers

The best strategic thinkers understand the future outcomes that they're working towards and make decisions that have the highest likelihood of achieving those outcomes. They predict the future, then make it so.

Nov 2718 min readStrategy

The Product Strategy Stack

In this Reforge essay, Zainab Ghadiyali (ex-Airbnb and Facebook) and I describe "The Product Strategy Stack", a tool you can use to define clear strategy and assess your progress.

Mar 1825 min readStrategy

The Three Pillars of Product Decision Making

Making great products is the outcome of making great decisions. As product builders, we base decisions on three pillars: intuition, analytics, and customer feedback.

Jun 2616 min readProduct

Product Management Is Empathy

How do we build the products and the future we all deserve? Empathy is the key.

Jun 238 min readProduct

An insider’s guide to the Meta product interview

This guide helps candidates prepare for the Meta product interview and gives hiring managers insight into Meta's approach to identifying exceptional product managers.

May 712 min readCareer

How To Become a Peak Product Manager

Introducing the Product Competency Toolkit, a system of 12 product manager skills you can use to level up your team and yourself.

Apr 1118 min readCareer

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